Zuckerberg is aggressively pursuing this vision of the metaverse. Although it remains to be seen, we may soon see avatars, the money you have in your metaverse wallets, and items crossing from one platform to another. Because of the metaverse's decentralized nature, those who build first will shape the future of virtual business. You'll be left far behind if you wait for your competitors to make Zuckerberg's vision come true. Instead, seize the opportunity to connect internet commerce with your brand in the metaverse today.