This relates to the previous tip in that if in case you have to explain to folks what or who you're presupposed to be, it is the same as having to let folks know when you're telling a joke.

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Sustainable living
SOS Organics is an ongoing experiment dedicated to a model for holistic, sustainable living across villages in the Himalayas. Our vision is to foster and partner with local communities integral to SOS Organics and share our philosophy that Mother Nature has provided us with abundant resources to improve our health and well-being without disrupting the balance. Natural Cosmetics and Health Foods are our current focus.