Page speed optimization is the process of improving how quickly individual web pages load and respond to user interactions. Fast-loading pages are essential for delivering a smooth user experience, reducing bounce rates, and increasing conversions—especially for eCommerce and lead-generation websites. Page speed optimization involves techniques such as compressing and resizing images, minimizing CSS and JavaScript files, enabling browser caching, improving server response times, and using content delivery networks (CDNs). It also plays a critical role in search engine performance, as search engines prioritize faster pages in their rankings. By investing in page speed optimization, businesses can improve website performance, boost SEO visibility, and create a more engaging and reliable experience for users across all devices.